This section will allow you to define your idea and some of the reasons behind it



This is the second section of the Double Diamond and is about clarifying the problem identified in the Discover stage through collating information, identifying knowledge gaps and prioritising. The goal is then to develop a clear creative brief that frames the fundamental design challenge.


By the end of this section you should:

  • Have a clearer understanding of what your bright idea is

  • Identified what your desired outcomes from this project will be

  • Understand some of the barriers you may encounter in taking your idea forward




Collating and Grouping Information

You have identified your problem, and from the Discover stage you have understood the current situation surrounding this. Now is the time to begin thinking about how you want to proceed forwards, what your idea of ‘good’ looks like. Begin asking yourself questions stemming from your Discovery work, such as:


  • What is the most important factor?
  • What should we act on first?
  • What is realistically achievable?
  • Who do I need to talk to to move this forwards?


Grouping the information and data you collected can be done in a number of different ways. One option is to write what you have discovered on post it notes and cluster them together by overlapping themes. For example, look at how post it notes were used at this TED workshop:



Another option is to create a timeline of goals you want to achieve and their ideal completion dates. Remember to keep your objectives broad, as they will undoubtedly change throughout the process. Each timeline will be different but it could look something like this:





Clarifying Your Problem

The below table is a basic tool you can use to clarify your bright idea, or any corresponding problems that come with it. You can change and amend the questions to work best for your situation.


What is the idea? (Has your understanding changed? Is it trying to address a certain problem, if so what? Is it the right problem you are answering?)



What unmet needs do the users have? (think about social and emotional needs as well as functional needs) 


What does good look like?



What limits do you have to design within (money, time, legal, cultural)?



What expectations or perceptions does the user have about what the solution will look like?



For more Tools check out the DIY toolkit to tailor your tools to suit your circumstances best:



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