Understanding our customers is central to everything we do so data analytics is vital to us; you will bring a depth of knowledge and experience in SEO, best practice techniques and implement strategies for effective search campaigns across all Condor Ferries routes and services. You’ll be in close contact with our specialist agencies, managing their activities to deliver our objectives and so an in-depth understanding of multiple analytics platforms will make you an outstanding candidate for this position. This is a hands-on role, working to deliver high quality online activity to improve our results, reputation and brand. If you have strong commercial awareness and the ability to translate data and campaign performance into effective insights, then this is the role for you…
• You will be responsible for managing all SEO and digital analytics functions across the Condor Ferries routes and services.
• Lead all technical SEO tactics such as keyword strategy, analysis and recommendations, link building, and providing insights for our content strategy with the aim to increase rankings on all major search engines.
• Be the internal champion for all Marketing data, working on statistical analysis, paying attention to econometrics, deep dive analytics and booking conversion data.
• Daily management, reporting and implementation of Google Analytics, Google Search console and Tag Manager along with CRO tools, such as VWO and CloudIQ.
The successful candidate will take ownership of all natural search activity, including technical, on page, and off page SEO techniques, as well as providing the marketing team with insight into maximising campaign performance. Our goal is to deliver the highest level of service to our customers and maximise return on our digital marketing spend.
Working in Guernsey with time in PooleMore Information