Video Production Taster

GTA

Course Summary

This 2-hour taster session will be a practical look at how to produce simple videos for your organisation’s internal and external communications. We will look at the role of video and how you can produce effective videos with everyday equipment and how to get these in front of your target audience.

Introduction

Video content plays a significant role in successful business communications.

It is estimated that by 2019, 80% of Google searches will go to video content. When used properly, video can be the most effective and most powerful form of communication.

If you want your business to be found online, you need appealing, relevant, high quality video content.

This taster session is for:

  • people/organisations that have never used video before
  • people/organisations who would like to produce video content in-house
  • corporate communication professionals
  • marketing professionals
  • small to medium-sized business owners.

Topics

  • Types of video
  • Production equipment
  • Setting up shots
  • Filming interview clips
  • Editing
  • Video hosting
  • What to do with your video once it’s made

Course Benefits

 

This session will increase your knowledge and confidence in video production, enabling you to produce your own videos for your business to improve communication and help drive efficiencies and sales.

It will also allow you to confidently commission video production companies to produce videos for you.

 

Tutor Profile

 

Warren Mauger

Warren started out as an on screen Journalist for ITV news before setting up production company Spike Productions in 2004. He has worked internationally with major companies in a wide range of industries producing video as well as tv programmes and news features for most of the main broadcasters including nationally for the BBC, ITV and Sky. He has also worked in print media and radio.

 

He is a chartered marketer and has won several awards for marketing campaigns as well as an international award for a web tv channel for the contemporary art market.

More Information

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