Google Analytics

GTA | Date: 27 September 2016

Course Summary

Google Analytics is a free platform that anonymously monitors user interaction with your site to help you run an effective online presence without second-guessing. Providing you with website insights, understanding this valuable tool will benefit the commercial success of your business.



This half-day course is designed to give attendees a thorough understanding of how Google Analytics works, from understanding your website users, to finding out how your site is performing, to helping judge the effectiveness of your online advertising in real-time. Google Analytics allows you to collect and analyse information about everything from how the user arrived at your website, what they did whilst on your website, whether or not they converted, as well as offering lots of additional information about the user themselves.



The course will cover the following areas:

  • Learn how to setup Google Analytics properly & easily
  • Track purchases, contact submissions and searches
  • Monitor the performance of your online marketing
  • Understand your user and their needs
  • Set up goal tracking and track conversions in real-time
  • Learn how to show value in your online recommendations
  • Stop second-guessing online activity, know the facts
  • Set up automated alerts & reporting dashboards to show the answers you need to see at a glance


Course Benefits

Basing your business decisions on solid statistical information is crucial to ensure that you have enough evidence to know that you are not wasting resources. By understanding what works and what doesn’t, you can be sure to invest your time optimising the right activities and dropping those that don’t work.

This platform can help in providing a solid marketing edge to boost your business, to find the most popular keywords that can help improve your SEO campaign strategy and provide higher sales leads for your business; it also provides an insight into critical areas in your website that may require improvement and accordingly create opportunities for attracting greater online traffic. In short, it provides huge opportunities for all kinds of business owners in managing your resources in an economical manner.


Tutor Profile

Linsey Burnard is the digital marketing executive at local digital agency, Indulge Media. She is responsible for a variety of digital marketing activities and works with clients across several sectors including hospitality, retail, finance and travel. 

Linsey graduated in 2010 from De Montfort University with a Masters in Marketing Management and a keen interest in all things digital. She specialises in SEO, PPC, email marketing and social media.

Linsey is Google Adwords qualified and a Member of the Chartered Institute of Public Relations (M CIPR), she is also a Member of the Institute of Direct and Digital Marketing (M IDM).

More Information

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